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Branding & Merchandising

There are several types of branding options available for corporate gifts. Some common types include:

Logo branding involves imprinting the company's logo on the gift item. It helps promote brand recognition and visibility.

Personalization: Adding the recipient's name, initials, or a custom message to the gift item creates a personalized touch and enhances the perceived value.

  1. Embossing or engraving: These methods involve creating a raised or indented design on the gift item, typically using a company logo or text. It adds a sophisticated and professional look.
  2. Laser branding, also known as laser engraving or laser etching, is a method of branding or personalization that uses a laser beam to create precise and permanent markings on various materials. It involves removing a small layer of material from the surface, resulting in a permanent and high-quality mark.
  3. DTF branding stands for Direct-to-Film branding, which is a method used for printing designs onto various surfaces, including textiles and fabrics. It involves transferring ink from a printed film onto the desired material using heat and pressure.
  4. Embroidery branding is a method of decorating fabric or other materials by stitching a design or logo onto the surface using needle and thread. It involves creating a design with a digital embroidery machine that automatically sews the design onto the material.
  5. Custom packaging: Designing custom packaging with the company's branding elements, such as colors, logo, or tagline, can create a cohesive and memorable brand experience.
  6. Customized labels or tags: Attaching branded labels or tags to the gift item provides an additional opportunity to showcase the company's logo or message.
  7. Digital branding: Including digital elements like QR codes or NFC tags on the gift item can lead recipients to a branded landing page or digital content, further promoting the company's brand.

The choice of branding type depends on the gift item surface type, the desired brand image, and the preferences of the company and recipients.

 

Maximum 250 characters

Maximum 250 characters

Maximum 250 characters

Wishlist:
Your engraving selection +£5

If you have any questions please visit our Engraving FAQ’s page

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